To create a brand that could carry both B2B as well as B2C TG

We developed a brand that could change the perception towards Solar Industry. The brand name was carefully chosen to keep it rooted to the industry. The marketing collaterals were meticulously created to maintain the tone of communication and carry forward the brand personality.

Tapping the ever green industry

Brand building constituted a huge part of this project. As their brand development agency, we wanted to create a brand that attracted consumers from both B2B and B2C segment to market that was relatively new in the Indian market. We wanted to give the brand a contemporary look.