Brand building and working on all the commercial and residential projects by Sushma constituted this huge project. As their full-service agency, we worked methodically to change the brand perception from being just a new regional player to that of an upcoming, progressive, premium and serious developer. It took us many path-breaking integrated campaigns and innovative marketing-communication solutions to do that. We achieved the goal of our project and today; Sushma is known to be one of the most trusted and fastest selling developers in their region.
The only brief we were given was to make Sushma the most trusted and profitable developer in the Chandigarh Tricity Area.
It was quite interesting and challenging to manage projects of various profiles at the same time under the same umbrella brand. We were successful in giving the brand a much-needed repositioning which saw them through the slow and sluggish Real Estate Market.
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