Light Doctor was a novel concept put together to help home owners find the perfect lighting solution for their homes. The brand approached Apppl Combine to get a website in place. It was then that we realized that the brand personality lacked a connect with the target audience and suggested a revamp. The collaterals were not in sync with each other and neither was the persona talking about the domain it catered to.
The brand already had a unique position in the market. We just gave the brand the much needed contemporary look and an aspirational aspect.
To create a memorable and functional brand personality and create a niche in the lighting industry
Doctor In The Name Was Most Tricky To Balance And Leverage From
A Revamp Which Transformed The Brand And Its Positioning
The new brand identity was connected to the category as well as with the values of the TG it catered to. We were successful in giving the brand a much-needed repositioning which saw them as an aspirational and high-end brand in the market
The second facet was to launch the various integrated marketing campaigns that would not only take the market by a storm but also resonate with the target audience the way we wanted. Various mediums for the launch included Print Ads, Digital Films, Outdoor Advertising & FM which created the required pull, hype and awareness towards the brand.
It was quite interesting and challenging to manage projects of various profiles at the same time under the same umbrella brand. We were successful in giving the brand a much-needed repositioning which saw them as an aspirational and high-end brand in the market.
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