Challenge
To create a memorable and functional brand personality and create a niche in the lighting industry
Light Doctor was a novel concept put together to help home owners find the perfect lighting solution for their homes. The brand approached Apppl Combine to get a website in place. It was then that we realized that the brand personality lacked a connect with the target audience and suggested a revamp. The collaterals were not in sync with each other and neither was the persona talking about the domain it catered to.
Task At Hand
Doctor In The Name Was Most Tricky To Balance And Leverage From
The brand already had a unique position in the market. We just gave the brand the much needed contemporary look and an aspirational aspect.
What We Did
A Revamp Which Transformed The Brand And Its Positioning
The new brand identity was connected to the category as well as with the values of the TG it catered to. We were successful in giving the brand a much-needed repositioning which saw them as an aspirational and high-end brand in the market
Let’s collaborate
Send us an email to discuss a new project
We're a team of strategists and creative mavericks who are exited about unique ideas and ever enthusiastic about converting those ideas into realities.